BELLWRIGHT’S STEAM EARLY ACCESS LAUNCH TRIUMPHS WITH OVER 200,000 UNITS SOLD
Popular Town-Building Survival RPG Is Quickly Building a Strong Community as Many Players Invest 20+ Hours In Game, Wish Lists Double, and Twitch Viewership Hits 975,000 Hours Watched
WROCLAW, POLAND - MAY 15, 2024 – Snail Inc. and its wholly owned subsidiary Donkey Crew LLC., are thrilled to announce the highly successful Steam Early Access launch of Bellwright. The town-building survival RPG has sold more than 200,000 units on Steam, and more than doubled its wishlists since launch to 822,628, highlighting Bellwright’s growing popularity amongst the Steam gaming community. Bellwright's rapid growth also extends beyond Steam, amassing over 975,000 hours watched on Twitch.
Bellwright's dedicated community and wealth of content available in its Early Access launch resulted in a higher than expected level of player retention on Steam's competitive landscape. With concurrent users consistently exceeding its launch day peak, and a significant portion of players investing over 20 hours into the game, Bellwright has evidently captured the players it has reached so far. This trend is expected to continue as players delve deeper into Bellwright's large tech tree and expansive Early Access map.
Donkey Crew has also been praised by both press and players alike for their responsiveness to feedback, garnering 77% “Mostly Positive” Steam user reviews.
"The amount of support and enthusiasm from players has been a wonderful surprise for our team so soon after release. As we're gathering feedback and discussing potential features with the community in preparation for our first content update, we have some exciting news on the way about the future of Bellwright and what's coming next" – Florian “chadz” Hofreither, Project Lead at Donkey Crew.
Look out for further Bellwright announcements in the coming weeks. In the meantime, players can join the Bellwright community now on Discord and Steam where they can keep up to date with the latest from the development team and continue to provide feedback and shape future updates.
Download the Bellwright press kit, here: https://www.playbellwright.com/presskit
About Donkey Crew
Donkey Crew is an independent studio made up of talented, experienced developers from every corner of the world. Starting as a small team of passionate gamers working together within a large Mount & Blade modding community, the group grew into a professional company developing indie titles. Based in Wroclaw, Poland, Donkey Crew continues their journey as an indie developer while growing and expanding.
Social Channels
Join the Bellwright community on:
Discord: https://discord.gg/bellwright
Twitter: https://twitter.com/BellwrightGame
TikTok: https://www.tiktok.com/@bellwrightgame
Twitch: https://www.twitch.tv/teamdonkeycrew
YouTube: https://www.youtube.com/@PlayBellwright
About Snail, Inc. Snail is a leading, global independent developer and publisher of interactive digital entertainment for consumers around the world, with a premier portfolio of premium games designed for use on a variety of platforms, including consoles, PCs and mobile devices.
Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “may,” “predict,” “continue,” “estimate” and “potential,” or the negative of these terms or other similar expressions. Forward-looking statements appear in a number of places in this press release and include, but are not limited to, Snail’s intent, belief or current expectations regarding Bellwright’s Steam early access launch. These forward-looking statements include information regarding the approximate number of units sold and the level of player retention. These forward-looking statements include information about possible or assumed future results of Snail’s business, financial condition, results of operations, liquidity, plans and objectives. You should carefully consider the risks and uncertainties described in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, which was filed by the Company with the SEC on April 1, 2024 and other documents filed by the Company from time to time with the SEC. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
MEDIA CONTACT
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Ami Fleet & Danielle Woodyatt
