ARK: Aquatica Hit the Big Screen Ahead of Jurassic World: Rebirth

Snail Games debuted a media placement for ARK: Aquatica, promoting the DLC in theaters during the pre-show of Jurassic World: Rebirth’s opening weekend, one of the year’s most anticipated releases among ARK’s core demographic. This alignment is designed to engage longtime sci-fi fans, capturing attention in a high-immersion environment where themes of prehistoric exploration and action already dominate. By investing in placements that resonate deeply with its established base, Snail reinforces ARK's identity while elevating the DLC’s scale and cultural relevance.

This core-targeting strategy is complemented by efforts to grow the next generation of players. During the release of How to Train Your Dragon’s live-action remake, which opened to $83.7 million domestically last month, Snail broadcast an Aquatica ad during the film’s pre-show, introducing younger audiences and families to the visual and narrative richness of the ARK universe. In parallel, Snail launched the official Steam page for “On Our Way”, a standalone track created in collaboration with indie band Luminati Suns. Both the song and the HTTYD placement serve a broader purpose: planting seeds with younger gamers and meeting them where they already engage with storytelling, music, and character-driven worlds.

Together, these placements demonstrate a unified, forward-thinking approach to franchise expansion. Rather than rely solely on traditional gaming channels, Snail is intentionally placing ARK in adjacent entertainment verticals such as cinema, music, and digital culture to broaden audience engagement and build long-term brand equity. ARK: Aquatica is a stepping stone toward a fully realized entertainment ecosystem, where ARK can thrive as a game and cultural touchpoint.

Watch the ARK: Aquatica Theater Placement here: https://youtu.be/hydzhp_lsIk